Content Marketing: How to Cultivate Writing for Your Business

Only a blind, deaf or mute hasn’t spoken about content marketing yet. All experts agree today that writing content for your business blog or mailing to your readers is the perfect way to build trust and increase the chances of your business to get new customers.

But we all know that it’s easier to say than to do.

Yes, content drives business today. Online presence and relations with potential customers are must-have for every businessman: the more content you create, the easier it will be for your readers to see value in what you want to sell them. You build trust, generate good content (write articles, create videos or audios, design infographics, etc), publish it and give people an opportunity to see it and learn from it. To make a long story short, you make them know you in such a way.

And when they know you, they will more likely pay for what you sell.

Here comes a problem: you are a businessman, not a writer. You have a business to run, and it’s not easy to create consistent content at least once a week. If you want to succeed here, you might need several tips and practical tricks to cultivate your writing routine.

Read

We all need ideas to write. Read more books, blog posts and articles to generate ideas for your own writings. You will never know what can inspire and motivate you to write, that is why do not ignore the content of other niches as well.

Find a purpose

You can’t write just because it’s good for your business and you should do it. You will not create anything good and worth reading if you are forced to write. What is your purpose to generate this content? What is a message you want to give to the audience? What is your opinion about the problem and what does it mean to you personally? Find a purpose to write and become passionate about that, as it’s a part of your work. And you love your job, don’t you?

Do it every day

A very interesting moment about writing (some experts still don’t want to agree with that) is its frequency. When you write or create something, try to do it every day. Yes, we all know you are busy with your business and you have many other things to do and think about, but we bet you can find 15-20 minutes a day to turn off a phone, close all your business apps and focus on content creation. The more often you create something, the more chances you will have to share something worth with your readers.

Don’t let your ideas go

Your muse may come when you are busy and you do not have time to write content, but if an idea strikes – do not let it go! Always hold something nearby to write your ideas down (and please, do not tell us you have a good memory: ideas do not work like that. You will definitely forget it if you did not write it down!): a notebook, a sheet of paper, a laptop, a textbook, whatever.

What can bring new ideas for your content? Just be more observant, and new ideas will come from:

1. Questions and comments of your clients
2. Success stories about your customers
3. Stories about how people use your service or product
4. Conversations you have with colleagues
5. Learning some new things related to your work and niche

Make it personal

It can be quite difficult to find a completely new topic to write about, but there are definitely many topics that have not been described from your own perspective. When you write about something – try to make your story personal: be unique and provide your personal opinion and perspective on a given subject. It’s unnecessary to tell everyone about your deep thoughts or your personal life, but you should try to write honestly with your whole heart.

Outlines and pre-writings go first

The first sentence of your text is always the most difficult one to write. But the more you stare at a blank page and don’t know what to start your text with, the more chances you give to procrastination to flourish. Outlines will be your savior here: just highlight key points of your future article; it will help you focus on your topic. Pre-write your articles, create a several pieces of content with no worries about their format and how good they look and sound: having some writing samples ready, it will be much easier for you to proofread, edit and finish them later.

Do not be afraid of writing. Cultivate your ideas, write them down, write often, write about what you really like and understand – and you’ll become a good writer who creates and generates awesome content to connect and engage with his audience. 

Posted by Emily Johnson from Omnipapers.com - blog for writers.