Only
a blind, deaf or mute hasn’t spoken about content marketing yet.
All experts agree today that writing content for your business blog
or mailing to your readers is the perfect way to build trust and
increase the chances of your business to get new customers.
But
we all know that it’s easier to say than to do.
Yes,
content drives business today. Online presence and relations with
potential customers are must-have for every businessman: the more
content you create, the easier it will be for your readers to see
value in what you want to sell them. You build trust, generate good
content (write
articles, create videos or audios, design infographics, etc),
publish it and give people an opportunity to see it and learn from
it. To make a long story short, you make them know you in such a way.
And
when they know you, they will more likely pay for what you sell.
Here
comes a problem: you are a businessman, not a writer. You have a
business to run, and it’s not easy to create consistent content at
least once a week. If you want to succeed here, you might need
several tips and practical tricks to cultivate your writing routine.
Read
We
all need ideas to write. Read more books, blog posts and articles to
generate
ideas for your own writings. You will never know what can inspire
and motivate you to write, that is why do not ignore the content of
other niches as well.
Find
a purpose
You
can’t write just because it’s good for your business and you
should do it. You will not create anything good and worth reading if
you are forced to write. What is your purpose to generate this
content? What is a message you want to give to the audience? What is
your opinion about the problem and what does it mean to you
personally? Find a purpose to write and become passionate about that,
as it’s a part of your work. And you love your job, don’t you?
Do
it every day
A
very interesting moment about writing (some experts still don’t
want to agree with that) is its frequency. When you write or create
something, try to do it every day. Yes, we all know you are busy with
your business and you have many other things to do and think about,
but we bet you can find 15-20 minutes a day to turn off a phone,
close all your business apps and focus on content creation. The more
often you create something, the more chances you will have to share
something worth with your readers.
Don’t
let your ideas go
Your
muse may come when you are busy and you do not have time to write
content, but if an idea strikes – do not let it go! Always hold
something nearby to write your ideas down (and please, do not tell us
you have a good memory: ideas do not work like that. You will
definitely forget it if you did not write it down!): a notebook, a
sheet of paper, a laptop, a textbook, whatever.
What
can bring new ideas for your content? Just be more observant, and new
ideas will come from:
-
Questions
and comments of your clients
-
Success
stories about your customers
-
Stories
about how people use your service or product
-
Conversations
you have with colleagues
-
Learning
some new things related to your work and niche
Make
it personal
It
can be quite difficult to find a completely new topic to write about,
but there are definitely many topics that have not been described
from your own perspective. When you write about something – try to
make your story personal: be unique and provide your personal opinion
and perspective on a given subject. It’s unnecessary to tell
everyone about your deep thoughts or your personal life, but you
should try to write honestly with your whole heart.
Outlines
and pre-writings go first
The
first sentence of your text is always the most difficult one to
write. But the more you stare at a blank page and don’t know what
to start your text with, the more chances you give to procrastination
to flourish. Outlines will be your savior here: just highlight key
points of your future article; it will help you focus on your topic.
Pre-write your articles, create a several pieces of content with no
worries about their format and how good they look and sound: having
some writing samples ready, it will be much easier for you to
proofread, edit and finish them later.
Do
not be afraid of writing. Cultivate your ideas, write them down,
write often, write about what you really like and understand – and
you’ll become a good writer who creates and generates awesome
content to connect and engage with his audience.
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